The list of speakers for the 5th Annual International Conference on Business Learning Games in 2024 has not yet been confirmed. The following is a list of the speakers at the most recent conference in 2019:

Sara de Freitas

Sara is an executive consultant, professor, former university Deputy Vice Chancellor, and an Honorary Fellow of the University of London. 

An eminent educator with twenty-five years’ experience working in higher education in Europe and Australia, Sara has an encyclopaedic knowledge of the sector and is a champion of enhancing the educational experience. She has been a driving force for the use of learning games for over a decade and has led numerous programmes of higher educational curriculum development, organizational transformation, and global engagement. 

Named the most "Influential Woman in Technology" by Fast Company in both 2009 and 2010, Sara's research to date has led to the publication of 7 books and over 200 papers and she had delivered over 140 keynote speeches to audiences around the world. She continues to influence sectoral change working as a consultant and advisor to public and private sector organizations in the areas of education, health, media, and manufacturing (to name but a few).



Pere Juarez Vives

Pere Juarez Vives

Pere is a Professor at the University of Barcelona who focuses on entrepreneurship, creativity, innovation, design thinking, and agile Learning methodologies. He uses games and Lego® Serious Play® for all his executive training assignments. Pere has also taught at IESE Business School, Toulouse Business School, and LATAM Business School. Before entering academia, Pere worked for Philips where – among other things – he developed and facilitated High Performing Teams in Knowledge and Innovation Management. He served as an International Business Learning Games Competition judge in 2017.

Pere holds a BSc in Physics from the University of Barcelona, a MSc in Computer Science from Universitat Politècnica de Catalunya, and a PhD in Educational Innovation from the University of Barcelona. He is a qualified Excellence Assessor, a Certified Lego® Serious Play facilitator, and a Fellow of the Business Excellence Institute.

Michael Sutton

Michael Sutton

Michael is a multidisciplinary scholarly-practitioner with experience in design thinking, information systems, knowledge management, education, and games. Having worked in business and as entrepreneur, he moved into education and – despite being an advocate of innovative and disruptive approaches to education – has served as a professor at a number of universities in the US.

He is an internationally recognized thought leader on game-based learning and co-author of the upcoming book Successful Game-Based Learning: The Power of the human element in experiential learning, simulations, and serious games. Michael has won awards for teaching excellence and is an award winning author of papers on both educational technology and business. He also serves as a research advisor for the Harvard Business Review.

Michael holds a PhD in Knowledge Management (McGill University). He is a Certified Management Consultant and a Fellow of the Business Excellence Institute. He has been a International Business Learning Games competition judge since 2017.

Rob Alvarez Bucholska

Rob Alvarez Bucholska

Rob works for IE Business School in Madrid – one of the world’s leading business schools – as their Publishing Manager where he leads the publication of active learning experiences and paper-based learning materials. He is also the founder and host of the Professor Game, a weekly podcast featuring with interviews with leading thinkers and practitioners who are bringing games to education around the world.

He teaches subjects ranging from Decision Science to Gamification for business at IE and has being presenting on learning and gamified learning to international audiences since 2015.

Rob, whose interest in games started when he got his first Nintendo aged seven, holds a Bachelor’s Degree in Software Engineering (Universidad Simón Bolívar) and an MBA (Instituto de Estudios Superiores de Administración).

Lars Hoffmann

Lars Hoffmann

Lars is Director of Learning at the global engineering and software company DHI – a world leader in hydrology and water environments. He directs the DHI Academy, which delivers training to clients, staff, and aprtners. He has previously served as a Learning Architect at Henley Business School – where he also taught personal development to executive MBAs. He has worked as a management consultant for Gartner Group and Nykredit and has founded two companies within game-based learning; Games & Theory and ADEO. Lars serves as a guest lecturer at the University of Copenhagen and as external examiner at both Aarhus University and at the Technical University of Denmark. He has designed well over 40 games for learning and change in large organizations and is serving as a judge for the 2018 International Business Learning Games Competition.

He holds a Master’s Degree in Psychology from the University of Copenhagen as well as numerous certifications in psychometrics tests and learning tools. His interests include sports, science and playing all kinds of board games. Since 1999, Lars has designed well over 40 analogue games for learning and change in large organizations.

Teresa De La Hara

Teresa De La Hera

Teresa is a lecturer at the University Rotterdam’s Erasmus School of History, Culture and Communication and is the author of the upcoming book Digital Gaming in the Advertising Landscape as well as the editor of the upcoming volume Persuasive Gaming in Context, both being published by Amsterdam University Press.

As researcher, she has provided professional advice to game designers on how to approach the design of games with persuasive purposes. She has been a visiting scholar at the University of Amsterdam and has worked as a researcher at both the Centre for the Study of Digital Games and Play at Utrecht University and in the Communication Studies Department of the University of Santiago de Compostela in Spain. She has also spent some time an entrepreneur having co-founded the multimedia production company La Tia Mardalina.

Teresa holds an MA in Communication and Advertising and a PhD in Game Studies (her PhD thesis, Persuasive Structures in Advergames, received the prestigious Prize for Research on Audiovisual Communication awarded by the Consell de l’audiovisual de Cataluny).

Luis Madureira

Luis Madureira

Luis is Managing Partner and Founder of ÜBERBRANDS, a strategic consultancy boutique that helps organisations successfully navigate their competitive environment. He has held leadership roles in intelligence, strategy, marketing, and sales both locally (in Portugal) and globally. A seasoned consultant, prior to founding ÜBERBRANDS, he served as Ogilvy Consulting’s Global Competitive Intelligence Practice Lead and has experience working with FMCG brands such as Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken.

He lectures and teaches internationally, including for NOVA IMS, and is chair of the Portuguese Chapter of SCIP (Strategic & Competitive Intelligence Professionals). He is the creator of an abductive-thinking framework for real-time CI he calls “SMINT” and the end-to-end innovation program “INNOVaction”.

Luis is an economics graduate from NOVA SBE and is working on his doctorate in IMS Nova. He is a certified Advanced Competitive Intelligence Professional and a CI Fellow.